Touchdown or Fumble? How the 2025 Super Bowl Is Shaking Up Crypto & Finance
Hello guys,
The past week was filled with a word all over social media, “The 2025 Super Bowl”.The 2025 Super Bowl wasn’t just a rematch between the Philadelphia Eagles and Patrick Mahomes’ Kansas City Chiefs—it was a cultural and financial spectacle. While 127.7 million viewers tuned in (the largest audience in TV history), the real story unfolded off the field. Crypto, politics, celebrity drama, and even soccer royalty stole the spotlight. Let’s break down how money, markets, and memes shaped this year’s "Crypto Bowl."
🔦 Spotlight: The Biggest Moments
Crypto’s Quiet Win
No ads, but ETFs and Bitcoin surged.Kanye’s $8M Swastika Shirt Mystery
A bizarre Shopify purge raises eyebrows.Halftime Show Economics
Kendrick Lamar played for free, but $25M went to… stages?Messi vs. The Eagles
A single photo outshined the trophy lift.AI Meets Crypto
How tech news spiked AI token trading.Kendrick’s Halftime Roast: “Not Like Us” Ignites Legal Firestorm
Kdot refused to bow to Drake lawsuit.
1️⃣ Crypto’s Quiet Win: ETFs & $100K Bitcoin
While crypto ads were scarce this year (unlike the 2023 "Crypto Coming Out Party"), Bitcoin ETFs dominated the narrative. With BTC hitting $100K and ETFs being bought 3x faster than Bitcoin itself, crypto flexed its muscle without spending a dime. Trading volumes exploded during the game:
BTC: +20% volume ($23.5B in 1 hour).
ETH: +18% volume ($10.2B).
Bullish signals: Open interest for BTC/USD spiked 15% (Coinbase).
The takeaway? Crypto didn’t need flashy ads—ETFs and market momentum did the talking
2️⃣ Kanye’s $8M Swastika Shirt Mystery
Kanye West dropped $8M on Super Bowl ads… only to scrub his Shopify store clean except for a single product - a controversial swastika-adjacent shirt. Was it a stunt, a misfire, or a crypto-linked play? While details are murky, the incident highlights how polarizing figures leverage big events to stir chaos—and wallets
3️⃣ Halftime Show Economics: Who Really Got Paid?
Kendrick Lamar didn’t pocket a cent for his performance, but $25M was funneled into “stages and operational costs.” Compare that to crypto’s 2022 "Crypto Bowl," where Coinbase’s QR code ad crashed apps. In 2025, the real payout went to… stage designers?
4️⃣ Messi’s Photo vs. The Eagles’ Trophy
Lionel Messi’s mere presence at the game sparked a social media frenzy. A photo of the soccer legend racked up more likes than the Eagles lifting the trophy—proof that global soccer fandom still dwarfs American football. For investors? It’s a reminder: global markets (and passions) drive trends
5️⃣ AI Tokens Spike Amid Super Bowl Chaos
While the Chiefs and Eagles battled, AI stole the crypto spotlight. News of a breakthrough AI tech (via TechCrunch) sent tokens like SingularityNET (+2.5%) and Fetch.AI (+2.5%) soaring. Trading volume for AI tokens jumped 3% on DEXs like Uniswap, hitting $1.2B. Traders capitalized on the overlap: AI + Super Bowl = bullish sentiment.
6️⃣ Kendrick’s Halftime Roast: “Not Like Us” Ignites Legal Firestorm
Kendrick Lamar didn’t just perform at halftime—he dropped a nuclear mic moment. Fresh off his landslide victory in 2024’s rap civil war against Drake (where fans crowned him the undisputed champ), Kendrick doubled down by performing his diss track “Not Like Us”—a song so vicious it sparked a pending lawsuit from Drake over the “pedophile” lyric.
The crowd erupted as Kendrick turned the Super Bowl stage into a courtroom, rapping lines like “Why you tweaking, Mr. Moral Barometer?” while the NFL held its breath. The kicker? He did it for free, while the league funneled $25M into stage logistics and pyrotechnics.
Why it matters:
Controversy = Cash: The track’s streams spiked 300% post-show (Spotify).
Legal Gray Area: Drake’s lawsuit could set precedents for artistic freedom vs. defamation.
Free PR: Kendrick’s defiance outshined even Taylor Swift’s boo-worthy cameo
Kendrick Lamar performing at the SuperBowl half-time show
🎯 The Bottom Line
Did crypto win the 2025 Super Bowl? Absolutely—just not how you’d expect. While Kanye trolled, Swift got booed, and Messi trended, Bitcoin ETFs and AI tokens quietly dominated. The biggest winners? Traders who bet on:
BTC’s $100K rally (fueled by ETF demand).
AI-crypto hybrids (riding tech news waves).
In the end, the Super Bowl proved once again: where attention goes, money follows—even if it’s wearing a swastika shirt or hiding in an ETF.
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